Consumers Share Their In-Theater Experience
Almost all respondents (93%) share a positive recent in-theater experience at AMC.
Honestly, it was fantastic. The sound and picture quality are just top-notch. I always feel like I'm getting my money's worth.
— 59 years old male business owner from San Francisco who loves AMC Theatres products.
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Almost all respondents (93%) describe their recent in-theater experience at AMC as positive.
Honestly, it was fantastic. The sound and picture quality are just top-notch. I always feel like I'm getting my money's worth.
— 59 years old male business owner from San Francisco who loves AMC Theatres products.
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82% of respondents express satisfaction with AMC's loyalty programs
I think the loyalty programs are pretty rewarding. It's nice to earn points on the movies I love and then get to use them for free tickets or snacks. They really make you feel valued as a customer.
— 59 years old male business owner from San Francisco who loves AMC Theatres products.
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Most respondents (82%) have a positive perception of AMC's loyalty programs.
I think the loyalty programs are pretty rewarding. It's nice to earn points on the movies I love and then get to use them for free tickets or snacks. They really make you feel valued as a customer.
— 59 years old male business owner from San Francisco who loves AMC Theatres products.
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28% of respondents view moviegoing at AMC primarily as an emotional escape.
It's like a weekly escape for me. Sitting in that dark theater with a bag of buttery popcorn... it’s my little retreat. I find it very calming and uplifting, a much-needed break from work stress.
— 56 years old male healthcare worker from New York who loves AMC Theatres products.
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Most people have an emotional connection to moviegoing at AMC.
It's more than just movies for me. I've always felt a deep connection to stories, and AMC provides the perfect backdrop. It's a safe space where I can experience different worlds and emotions, like a mini-vacation for my mind.
— 51 years old female content creator from Dallas who loves AMC Theatres products.
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Nearly all respondents plan to continue visiting AMC theatres in the future.
Absolutely. I plan on being there for every major movie release. AMC is part of my regular routine!
— 59 years old male business owner from San Francisco who loves AMC Theatres products.
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33% connect with AMC through comfort and familiarity
It's the whole package really, from their selection of films, ambiance, to the friendly staff. It feels like a familiar space where I can escape and just be myself.
— 34 years old male software engineer from Miami who loves AMC Theatres products.
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Convenience and familiarity make AMC a special movie companion for most.
AMC feels like an old friend who always has the best recommendations and knows just how to deliver a great time.
— 46-year-old couple from San Diego, CA, who are avid members of AMC's A-List program for unlimited movies.
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31% of respondents want better food and snack options to enhance their AMC movie experience
Honestly, I'd love to see more variety in the snack options, maybe healthier choices too. And maybe improved access to niche or indie films—those are often hidden gems.
— 55 years old non-binary healthcare worker from New York who loves AMC Theatres products.
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31% of respondents want better food and snack options to enhance their AMC movie experience
Honestly, I'd love to see more variety in the snack options, maybe healthier choices too. And maybe improved access to niche or indie films—those are often hidden gems.
— 55 years old non-binary healthcare worker from New York who loves AMC Theatres products.
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