Personalized esports? Man, that's what keeps me coming back. Like, when I'm in a tournament and they call out my name, it's like, 'Wow, they know me!' It makes me feel part of something bigger. And the stats, the gear, it's all tailored to what I like. It's super engaging.

— 24-year-old male unemployed gamer from Houston, TX, who owns all recent Activision releases.

Live events? They're the highlight of my year! Like, when I went to the Call of Duty League, it was insane. The energy, the crowd, it gets you so hyped up. You feel like you're part of the action, not just watching it. It definitely makes me play more, try to get better, you know?

— 24-year-old male unemployed gamer from Houston, TX, who owns all recent Activision releases.

Early access can be cool because you get to try stuff first, but it’s pretty annoying when it's super buggy or just incomplete. It's like they’re using us as unpaid testers.

— 21-year-old female esports enthusiast from Los Angeles, CA, who enjoys participating in online tournaments and watching live events.

Innovative rewards, huh? I think something like personalized in-game items based on my playstyle would be cool. Like, if I'm really good at sniping, maybe I get a unique sniper rifle skin or something. Also, rewards that tie into real-world events or collaborations with other games or brands could be interesting. It's all about making the rewards feel special and tailored to the player, you know? That would definitely keep me coming back for more.

— 30-year-old male IT professional from San Francisco, CA, who plays action-adventure games on weekends.

Exclusive rewards? I'm all for that. Maybe something like limited-edition skins or weapons that you can only get by participating in certain events or reaching certain milestones. I'd also love to see rewards that are tied to real-world achievements, like if you run a marathon, you get a special in-game item. That would be pretty cool and would definitely motivate me to engage more.

— 30-year-old male IT professional from San Francisco, CA, who plays action-adventure games on weekends.

Exclusive rewards? I'm all for that. Maybe something like limited-edition skins or weapons that you can only get by participating in certain events or reaching certain milestones. I'd also love to see rewards that are tied to real-world achievements, like if you run a marathon, you get a special in-game item. That would be pretty cool and would definitely motivate me to engage more.

— 30-year-old male IT professional from San Francisco, CA, who plays action-adventure games on weekends.

Oh, man, where do I start? Games like Call of Duty and World of Warcraft have set the standard for what a blockbuster game should be. They've really pushed the envelope with online multiplayer, creating communities where players can connect and compete. It's not just about the game anymore; it's about the culture that surrounds it. I mean, these games have spawned entire subcultures with their own lingo, memes, and even professional gaming leagues. It's wild to think about how much they've influenced the way we think about gaming.

— 30-year-old male IT professional from San Francisco, CA, who plays action-adventure games on weekends.