What Do Consumers Think of American Express's Premium Perks?
52% of respondents have a positive perception of American Express's premium perks.
Honestly, I think they're pretty great. I mean, I'm always impressed with the travel benefits and the exclusive events. It genuinely feels like I'm part of something special.
— 41 years old non-binary entrepreneur from Miami who loves American Express products.
Almost all respondents (93%) are satisfied with the perks
Absolutely, I am quite satisfied. The presale tickets really help me in my line of work, and the airport transfers? They're a lifesaver, especially when I'm rushing from one location to another for meetings or screenings.
— 42-year-old male film producer from Beverly Hills, CA, who enjoys presale tickets to blockbuster premieres and luxury airport transfers.
32% of cardholders picture exclusive VIP events as prime concierge offerings.
I picture it as this service that could secure VIP access to tech conferences or set up private tours at innovation labs. That would be so cool.
— 21 years old female tech-savvy professional from Boston, MA
39% of cardholders feel valued by the exclusive experiences
These experiences would definitely make me feel valued. It's like American Express understands and caters to my interests, which is really special. Knowing that they're going the extra mile to provide such personalized services would make me feel appreciated and considered.
— 29-year-old female lawyer from Boston, MA, who enjoys fine dining experiences and access to sold-out events.
Nearly all respondents (89%) feel emotionally connected to the American Express brand.
Yes, I do feel an emotional connection. It's not just a card; it's a part of my professional life, facilitating my work and leisure in ways that are truly meaningful.
— 42-year-old male film producer from Beverly Hills, CA, who enjoys presale tickets to blockbuster premieres and luxury airport transfers.
Personalization creates a strong emotional connection, accounting for 28% of responses.
It's mainly the personalized touches and the feeling of exclusivity. The way they cater to my interests, like fine dining and event access, makes me feel like American Express really gets me. It's like they're not just a credit card company, but more like a lifestyle partner.
— 29-year-old female lawyer from Boston, MA, who enjoys fine dining experiences and access to sold-out events.
64% of cardholders suggest more personalized experiences for service improvement.
Yes, I think American Express should focus on delivering truly exclusive experiences. For instance, offering private jet charters for cardholders, hosting exclusive events where we can mingle with celebrities or designers, and providing personal shopping services where we get to meet with top fashion designers. These are the kinds of perks that would make me feel valued and bring back the excitement I initially had for the brand.
— 55-year-old female retiree from Palm Beach, FL, who appreciates luxury travel and exclusive shopping discounts.
23% of cardholders are most impressed by airport lounge access.
The airport lounge access is incredible! It's like a mini-vacation before even reaching your destination.
— 41 years old non-binary entrepreneur from Miami who loves American Express products.
Almost all cardholders feel positive about the exclusive concierge offerings.
The exclusive concierge offerings make me feel incredibly special and taken care of. It's like having a personal assistant dedicated to enhancing my life with these unique experiences.
— 29-year-old female lawyer from Boston, MA, who enjoys fine dining experiences and access to sold-out events.
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