Well, you know, the balance between luxury and performance in BMWs... it's kinda disappointing, honestly. I've driven them on the track, and while the performance is there, the luxury part feels like an afterthought. It's like they're trying to appeal to the masses rather than focusing on what makes a BMW special. And don't get me started on the interiors, they're just not what you'd expect from a luxury brand. I mean, I get excited about driving a BMW, but then I'm let down by the overall experience.

— 38-year-old male professional driver from Indianapolis, IN, familiar with the performance aspects of BMW cars on the track.

It really transforms the driving experience into something special. I feel like I'm in a cocoon of luxury, but the moment I need to merge into traffic or take a sharp turn, the car responds with precision and power. It's not just about getting from point A to B; it's about enjoying every moment of the journey. In my work with urban planning, understanding how cars like BMWs can influence the urban landscape and people's daily commutes is crucial.

— 35-year-old male urban planner from New York, NY, who considers car design and city integration as part of his urban projects.

BMW's innovations really get me excited. I mean, the tech they integrate, like the iDrive system or the advanced driver assistance features, they make me feel like I'm driving into the future. It's exhilarating to see how these innovations can not only enhance the driving experience but also contribute to safer and more efficient urban mobility. As someone who's passionate about urban design, these advancements are thrilling.

— 35-year-old male urban planner from New York, NY, who considers car design and city integration as part of his urban projects.

Exclusivity? That's a tough one. I guess the performance on the track gives me a bit of that feeling, knowing not everyone can handle a BMW at its limits. But as far as the car itself, it's hard to feel exclusive when it seems like everyone and their brother can afford one. The design doesn't scream 'exclusive' to me, and that's frustrating because I want to feel like I'm part of an elite club when I'm driving a BMW.

— 38-year-old male professional driver from Indianapolis, IN, familiar with the performance aspects of BMW cars on the track.

If BMW were a luxury craftsman, they'd be using high-precision tools for the engine and chassis, no doubt about it. But for the interior, it feels like they're using whatever's cheapest. It's like they've got the best tools for performance but skimp on the tools for crafting a truly luxurious interior.

— 38-year-old male professional driver from Indianapolis, IN, familiar with the performance aspects of BMW cars on the track.

I'd say a mix of lightweight composites for speed, and luxurious leather and polished wood for comfort and style. The mix would enhance both performance and luxury.

— 42 years old male avid gamer from San Francisco, CA

I’d like to see a focus on engine efficiency and handling dynamics tools. However, it seems like they are getting overshadowed by digital and technological add-ons that don’t add to the basic driving thrill.

— 53-year-old male retired CEO from Zurich, Switzerland, who has an extensive collection of luxury automobiles.

Materials that enhance luxury would be things like soft, high-quality leather, real wood trim, and maybe even some brushed aluminum or chrome accents. These are the kinds of materials that make you feel like you're in something special. But with BMW, it feels like they're using the bare minimum to get by. It's frustrating because I want to feel pampered when I'm in my car, not just another customer.

— 38-year-old male professional driver from Indianapolis, IN, familiar with the performance aspects of BMW cars on the track.