Exploring Bath & Body Works Experience
Nearly all respondents (93%) express positive feedback on seasonal product lines
I absolutely love their seasonal lines! They always have something new and exciting for each season. It's like they know exactly how to match the vibes of the season with their products.
— 20 years old male teacher from Boston who loves Bath & Body Works products.
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52% find moods have moderate resonance with daily life
They fit right in. I work in healthcare, which can be stressful, so coming home to a comforting Bath & Body Works scent helps me unwind. It's a small escape from my hectic day.
— 54 years old female healthcare worker from Dallas who loves Bath & Body Works products.
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Nearly half of respondents (47%) feel emotionally connected to aromatherapy products.
Yes, the Eucalyptus Spearmint stress relief line. It's been my go-to during tough study sessions. The smell brings back memories of overcoming challenges.
— 64 years old female student from Dallas who loves Bath & Body Works products.
65% of respondents recall winter holiday scents as their memorable experience with Bath & Body Works
I once walked into a store during their Christmas collection launch, and the mixture of pine and cinnamon was so nostalgic. It was like stepping into a festive wonderland.
— 47 years old male business owner from Denver, CO
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42% of respondents experience comfort and nostalgia with Bath & Body Works products
They make me feel nostalgic and relaxed, mostly. It's like having a personal escape whenever I light one of their candles.
— 45 years old male content creator from Seattle who loves Bath & Body Works products.
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37% of respondents feel cozy and comforting mood across seasons
Definitely. In winter, the warm scents are like a cozy blanket, whereas in summer, the fresh ones keep things light and breezy.
— 64 years old female student from Dallas who loves Bath & Body Works products.
42% incorporate specific Bath & Body Works products based on utility or occasion
I use their lotions and mists daily, and candles during downtime. In the classroom, a subtle spray immediately uplifts the atmosphere, making the room more inviting.
— 41 years old non-binary teacher from Dallas who loves Bath & Body Works products.
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63% of respondents prefer the fall collection from Bath & Body Works
The fall line-up, for sure! I love how they capture the essence of the season with scents like pumpkin spice and autumn leaves. It feels festive and lively.
— 64 years old female student from Dallas who loves Bath & Body Works products.
64% of feedback suggests eco-friendly packaging
Maybe more eco-friendly packaging options would be awesome. They're quite the trendsetter, so why not lead by example there too?
— 31 years old female creative artist from Denver, CO
Bath & Body Works creates a cozy mood for 63% of customers
Hmm, I'd say they create a cozy and nostalgic mood, especially around the holidays. I think of warmth and comfort. It's like stepping into a happy memory.
— 45 years old male content creator from Seattle who loves Bath & Body Works products.
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