Well, uh, BeautyCounter talks a big game about transparency and safety, but it seems like the industry still prioritizes profit over safety. I mean, they're pushing for more regulation, but it's slow. And honestly, it feels like a lot of companies are just jumping on the 'clean' bandwagon without really changing anything substantial. It's frustrating because as someone with sensitive skin, I need products that are truly safe, not just marketed as such.

— 40-year-old female teacher from Philadelphia, PA, who prefers non-toxic and safe beauty products for her sensitive skin.

Ugh, I wish they'd do more. Maybe an app where you can scan a product and see all the ingredients and their safety ratings instantly. That'd be a game-changer.

— 45-year-old female entrepreneur from San Francisco, CA, who values clean beauty products and ingredient transparency.

Absolutely, yes! Personalized consultations would make a huge difference for me. I want to know that the products are tailored to my skin's needs.

— 40-year-old female from Austin, TX, who values personalized skin consultations and eco-friendly beauty solutions.