Most participants report being very dissatisfied with sustainable personal care products
Uh, to be honest, I've been a bit disappointed with the sustainability aspect of By Humankind's products. I mean, they're marketed as eco-friendly, but I've read some articles that question their claims. As for effectiveness, they're okay, but I was hoping for more. I'm really trying to minimize my environmental impact, and it feels like these products aren't helping as much as I'd hoped.
— 31-year-old female from Minneapolis, MN, who is a conscious consumer focused on eco-impact and values personalized green tips from brands.