Almost half of people (45%) express sustainability concerns with personal care products
Well, I've been using your products for a few months now, but I'm not as thrilled as I thought I'd be. I mean, the idea of sustainable personal care is great, but the actual products? They're okay, I guess. I was hoping for more, you know? Like, they don't feel as eco-friendly as I expected. I'm trying to reduce my carbon footprint, and I thought your brand would help more.
— 30-year-old male from Austin, TX, who is passionate about reducing his carbon footprint and prefers brands that offer tangible eco-friendly benefits.