Okay, so like, ColourPop has these Super Shock Shadows, right? They're super cheap, like under $10, and they're creamy and they don't crease. But honestly, it's just makeup. It's not like they're reinventing the wheel or anything. And their lip products, like the Lux Lipstick, are pretty good for the price, but it's nothing groundbreaking. It's just... makeup.

— 19-year-old female TikTok star from Miami, FL, who creates viral makeup tutorials and looks.

They're always jumping on the latest trends, like the whole '90s grunge look or the pastel craze. They drop new collections all the time, and they're quick to collaborate with influencers to push those trends. But honestly, it's just following what's already popular on TikTok and Instagram. It's not like they're setting the trends, they're just riding the wave.

— 19-year-old female TikTok star from Miami, FL, who creates viral makeup tutorials and looks.

Oh, the previews are what keep me hooked, even when I'm feeling down. Their collaborations with influencers and celebrities are always a big hit. Like, when they previewed their collab with that popular YouTuber last month, my social media feeds were flooded with excitement. It's frustrating because I want to get my hands on everything, but it's also what makes it so fun.

— 35-year-old female tech startup founder from San Jose, CA, who enjoys personalized beauty products that fit her tech-savvy lifestyle.