Well, the Omni-Heat Infinity technology was supposed to be a big deal, but honestly, it doesn't feel like it's made much difference in the cold. I was expecting more from it.

— 45-year-old male mountaineer from Anchorage, AK, who climbs some of the world's tallest peaks.

I'd love to see them set up a multi-day trek where participants can really push the gear to its limits. Maybe a winter trek across the Sierra Nevada where we can test their warmth and durability in actual conditions, not just a controlled setting.

— 38-year-old male seasoned hiker from Lake Tahoe, CA, who frequently embarks on multi-day treks.

The feedback has been pretty negative. Customers are saying the new jackets don't keep them as warm as they expected, and there have been issues with zippers breaking. It's frustrating because I have to deal with the complaints.

— 36-year-old female outdoor gear store manager from Denver, CO, who evaluates the latest products for customers.

Social media challenges and real climber stories have been engaging. People love seeing how others use the gear in real scenarios. But we need more interactive engagement.

— 45-year-old male mountaineer from Anchorage, AK, who climbs some of the world's tallest peaks.