Dell is viewed as a reliable personal assistant by 43% of respondents.
If Dell were a personal assistant, I'd want it to be reliable, of course. But more than that, I'd want it to be innovative. It should anticipate my needs, suggest new ways to improve my business operations, and be ahead of the curve. Right now, Dell feels like it's just keeping pace, not leading. A personal assistant from Dell should be proactive, suggesting new tech solutions and helping me stay competitive. It's frustrating to think about what they could be doing but aren't.
— 45-year-old male business owner from Chicago, IL, who values both innovation and consistency for his company's tech solutions.