Community interaction ideas are the most popular for enhancing loyalty
Community events are crucial for building loyalty, but again, EA's approach often feels off. They do these big events, but they're so commercialized and it's all about selling stuff. If they focused more on genuine community interaction, like hosting tournaments where the community can interact with developers, or charity events where players feel like they're part of something bigger, that could be really powerful. But as it stands, it's just another way for them to sell merchandise, and it's really disheartening.
— 29-year-old female community manager from Orlando, FL, who organizes gaming events and values enhancing gamer loyalty.