38% define minimalistic beauty as natural enhancement
Minimalistic beauty to me is about enhancing what's already there, not covering it up. I want products that are simple, effective, and don't feel like I'm wearing a mask. It's about feeling natural and confident in my own skin, you know? But lately, it feels like everything is so overhyped and expensive.
— 26-year-old female healthcare worker from Philadelphia, PA, who appreciates minimal makeup and actively follows beauty product launches.