59% of consumers want customization in subscriptions
I'd want it to be customizable, you know? Like, I can choose the products I need and maybe get them on a schedule that fits my life. And if there's a discount for subscribing, that'd be sweet. Also, if you could throw in some samples of new products to try, that'd keep things interesting.
— 22-year-old male college student from Boston, MA, who wants affordable grooming solutions and might be interested in personalized subscriptions to save time and money.