34% of people express creativity with IKEA through customization and mix-and-match options.
IKEA furniture can be a bit limiting when it comes to creativity. The designs are pretty standard, and while you can hack them to some extent, it's not the same as having truly customizable pieces. I've tried to get creative with their furniture, like using a bookshelf as a room divider or turning a coffee table into a media console, but it's more about working around their designs than expressing my own. I wish they had more options that could inspire and allow for more personal expression.
— 31-year-old tech-savvy bachelor from San Francisco, CA, keen on smart furniture with integrated tech solutions.