80% of customers prioritize product attributes for brand loyalty
Honestly, it's all about taste, texture, and how close it is to real meat. Price matters too - if it's too expensive, it's a no-go. And, of course, how it makes me feel health-wise and if it fits into my nutritional needs. If Impossible Foods can nail those down, I might just become a regular.
— 21-year-old male college student from Boston, MA, who is exploring vegan and vegetarian meal options.