Honestly, I think their natural ingredients are the primary appeal. As someone who needs healthy options, especially during my hectic work schedule, I like knowing that I'm drinking something without all those artificial additives.

— 34-year-old male office worker from New York City, NY, who looks for healthy drink options during busy workdays.

Exclusive flavor previews would definitely grab my attention. I like being among the first to try new things and feel like I'm getting a unique experience not everyone has access to.

— 34-year-old male office worker from New York City, NY, who looks for healthy drink options during busy workdays.

Now, that would be amazing. If they had rewards or programs that align with sustainability efforts, I'd be all in. It would make me feel like my purchase is contributing positively to the environment, which is very important to me.

— 34-year-old male office worker from New York City, NY, who looks for healthy drink options during busy workdays.

Their colorful packaging and fun little messages grab my eye, but lately, it feels like their efforts are becoming more gimmicky than genuine.

— 30-year-old female boutique owner from Brooklyn, NY, who enjoys products with unique and quirky branding.

Well, they really need to work on product consistency and quality. If they could maintain high standards with each drink, I'd be more inclined to stay loyal. Also, their branding efforts should come off as more natural. I get they want to be quirky, but there is a fine line between quirky and trying too hard.

— 26-year-old male graphic designer from Los Angeles, CA, who is interested in creative and visually appealing brands.