Sustainability in fashion? Man, it's a big deal for me. It's about reducing the environmental impact, like using less water, organic materials, and fair labor practices. I mean, we're talking about the whole lifecycle of the clothing, from production to disposal. It's frustrating to see brands not taking it seriously, you know?

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.

If they genuinely stick to eco-friendly practices, I'd consider buying. But I need to see real commitment, not just PR campaigns.

— 33-year-old male professional photographer from Denver, CO, who prefers eco-certified clothing brands.

If Levi's were truly eco-conscious, they'd be using hemp and organic cotton, focusing on minimalistic designs to reduce waste. Maybe some cool upcycled denim pieces, turning old jeans into new fashion statements. It's just so disappointing that they're not there yet.

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.

The outfits I described align pretty well with my values. I'm all about reducing waste and living sustainably, so having clothes that last longer and can be worn in different ways is important to me. But it's frustrating because I feel like even if Levi's did this, it would still be a small part of their overall business. It's hard to feel like my values are being truly reflected when the industry as a whole is so slow to change.

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.

My top priorities are definitely sustainability and ethical labor practices. I want to know that the clothes I'm buying aren't harming the planet or exploiting workers. After that, I look for quality and durability. It's no use buying something sustainable if it falls apart after a few wears. And then, of course, style matters too. I'm a musician, so I need clothes that reflect my personality and fit my lifestyle. But it's tough because finding brands that meet all these criteria is like searching for a needle in a haystack.

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.

Compared to other brands, Levi's is doing okay, but it's not the leader it could be. Brands like Patagonia or even some smaller indie labels are way ahead in terms of sustainability. It's frustrating because Levi's has the resources to do more, but they're not pushing the boundaries like they should.

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.

I wish Levi's would go all in on circular fashion, like really invest in recycling programs, use more innovative materials, and maybe even start a line that's completely zero-waste. It's just so disappointing to see them not taking these steps when they could make such a big impact.

— 27-year-old male musician from Nashville, TN, who practices a sustainable lifestyle.