Paramount+ subscribers share their nostalgia
88% of viewers feel very positive about nostalgia-inspired content on Paramount+.
I think it's great. It’s like they've bottled nostalgia and delivered it straight to my living room. It's refreshing to relive those old memories, kind of like catching up with an old friend.
— 56 years old male entrepreneur from Denver who loves Paramount+ products.
Over half of Paramount+ subscribers (51%) prefer classic sci-fi series as their favorite nostalgia-driven content.
I absolutely love watching 'Star Trek.' It brings back the days when I'd sit with my dad, glued to the TV. It’s a sentimental journey every time I watch it. Plus, the themes still resonate with today's world.
— 56 years old male entrepreneur from Denver who loves Paramount+ products.
81% of participants express positive views on Paramount+ exclusive franchises.
Honestly, I think they're fantastic. They offer unique content that other platforms don't have, which makes it super appealing and worth subscribing to.
— 22 years old non-binary business owner from Miami who loves Paramount+ products.
35% of subscribers associate Paramount+ with watching entertainment
It would definitely remind me of Saturday mornings with cartoons and the smell of mom's pancakes. Such good vibes!
— 22 years old non-binary content creator from Miami who loves Paramount+ products.
35% of subscribers feel nostalgia content adds comfort and emotional warmth to their Paramount+ experience
It’s like a warm hug from the past, adding an emotional layer to the usual watching experience.
— 24 years old female frequent traveler from Austin, TX
44% of subscribers associate Paramount+ content with positive emotions
It brings back a mix of emotions – mostly happiness and a tinge of nostalgia marveling how things were simpler back then. It's a bit bittersweet but mostly joyful!
— 43 years old female teacher from Chicago who loves Paramount+ products.
60% of Paramount+ subscribers choose nostalgic and comforting content
I tend to lean towards shows that are familiar and comforting. These memories serve as a guide to what I choose to watch—something that brings joy and feels like home.
— 56 years old male entrepreneur from Denver who loves Paramount+ products.
Nearly all subscribers (93%) rate Paramount+ nostalgia content as satisfactory.
Absolutely worth it. For someone like me, it's invaluable.
— 50 years old female frequent traveler from Seattle who loves Paramount+ products.
Over half of participants (51%) suggest behind-the-scenes content to improve nostalgic appeal
It might be interesting to see some behind-the-scenes or origin stories of these classic shows. It’d offer even more depth to the nostalgia!
— 31 years old female frequent traveler from New York who loves Paramount+ products.
65% of participants associate Paramount+ with being reliable and trustworthy
It's like a wise old friend, always ready to share stories from the past.
— 46-year-old male librarian from Cleveland, OH, who enjoys retro documentaries about world events.
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Research Methodology
10 minutes AI-moderated qualitative interview
Data Collection Period
24 hours
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