63% of participants trust Patagonia more due to its environmental activism
Well, I gotta say, their commitment to the environment does boost my trust in Patagonia a lot. I mean, as an urban farmer in Brooklyn, I'm all about sustainable living and eco-friendly practices. Seeing a brand like Patagonia put their money where their mouth is, it makes me feel like they're not just in it for the profit, you know? But, I'm not thrilled with how some companies use greenwashing. Patagonia feels genuine to me, but it's a tough world out there.
— 31-year-old male urban farmer from Brooklyn, NY, who values durable and environmentally-friendly products.