Well, honestly, I'm not too thrilled. The health benefits are great, but the taste just isn't cutting it for me.

— 33-year-old female yoga instructor from Santa Monica, CA, who seeks beverages that complement her holistic wellness routine.

Maybe something with a more natural taste. Like a real fruity flavor, not something that tastes like it came from a lab. Maybe a mango or a pomegranate flavor? I just want something that feels like a treat, not a chore to drink.

— 41-year-old male high school teacher from Minneapolis, MN, seeking refreshing, healthful beverage options for his busy days.

To be honest, I'm not sure a subscription is even something I'd consider right now. But if I did, maybe getting some discounts or freebies for loyal customers would be nice. Or at least free shipping or something that makes it worth the commitment.

— 41-year-old male high school teacher from Minneapolis, MN, seeking refreshing, healthful beverage options for his busy days.