Almost all participants (95%) feel valued by personalized styling features
Yeah, that could be cool. Like, if Puma offered a way to customize their pieces with elements from the local art scene, that would definitely make me feel more connected to the brand. Maybe something where I could choose the artist or the theme for my outfit, or even have my own designs printed on their gear. It would be a way to really make the clothes my own, you know?
— 21-year-old female art student from Brooklyn, NY, who blends creative, artsy fashion choices with sporty apparel.