Well, the co-op model used to feel special, you know? Like we were part of something bigger, supporting each other. But lately, it just feels like another business trying to squeeze every penny out of us. The perks aren't what they used to be, and it's disappointing.

— 48-year-old couple from Austin, TX, who enjoy weekend hiking getaways and appreciate member discounts on outdoor gear.

I used to feel that REI's commitment to conservation and getting people outdoors really connected with my passion for nature. But recently, it feels like they're losing that touch.

— 45-year-old man from Salt Lake City, UT, who frequently organizes group treks and appreciates detailed trail guides.

To be honest, it's hard to stay loyal when we feel like we're not getting much out of it anymore. But if they offered something like exclusive access to gear rentals at a discount, or maybe special member-only trips to national parks, that might make us feel valued again. We used to feel that way, but not so much now.

— 48-year-old couple from Austin, TX, who enjoy weekend hiking getaways and appreciate member discounts on outdoor gear.

It's super important to me. I go on solo backpacking trips, and having a guide that knows my style and preferences would make my adventures so much better. It's tough when you get generic advice that doesn't fit your needs.

— 29-year-old woman from Portland, OR, who enjoys solo backpacking trips and looks for personalized travel guides.

Consistency is a major one. If they're going to advocate for sustainability, they have to practice what they preach consistently. Also, better member engagement. I want to feel like part of a community, not just a customer. Deeper discounts or rewards would also go a long way, but they should feel meaningful. Right now, it feels very run-of-the-mill.

— 39-year-old female garden enthusiast from Richmond, VA, who engages in REI sustainability projects and workshops.