Oh, it's a big deal for me! Knowing that I'm part of a co-op makes me feel more connected to REI. It's like, we're all in this together, you know? It feels more personal and less like just another big corporation. I really appreciate that they give back to the community and the environment.

— 34-year-old female camping hobbyist from Boulder, CO, who frequents national parks and appreciates co-op memberships.

Absolutely, their expertise is invaluable. When I'm gearing up for a new adventure, I rely heavily on their staff's knowledge. They help me choose the right equipment for the specific conditions I'll face, which is crucial for safety and enjoyment. It's like having a personal guide in the store.

— 40-year-old male outdoor lifestyle blogger from Denver, CO, who supports cooperative models in outdoor brands.

Well, REI's commitment to sustainability and getting people outdoors really speaks to me. They're not just selling gear; they're promoting a lifestyle that I'm passionate about. It's like they're saying, 'Go out there, enjoy nature, and let's keep it beautiful together.' That resonates deeply with me.

— 34-year-old female camping hobbyist from Boulder, CO, who frequents national parks and appreciates co-op memberships.

I think exclusive member experiences that would keep me loyal include personalized gear workshops, where members can learn how to maintain and repair their equipment. Also, member-only access to new product releases and early bird discounts would be fantastic incentives. I'd love to see more member-only events like guided hikes or camping trips where we can really connect with nature and each other.

— 40-year-old male outdoor lifestyle blogger from Denver, CO, who supports cooperative models in outdoor brands.

It's crucial for me! As a solo camper, having a guide who can tailor advice to my specific needs and the environments I'm exploring makes all the difference. It's like having a safety net and a personal coach rolled into one.

— 38-year-old female solo camper from Madison, WI, who engages with co-op programs supporting education on nature safety.

Several factors drive my loyalty to REI. First, their commitment to sustainability and ethical practices is crucial. Second, the sense of community and belonging that comes with being a co-op member is something I value deeply. Lastly, the quality and reliability of their products and services keep me coming back.

— 40-year-old male outdoor lifestyle blogger from Denver, CO, who supports cooperative models in outdoor brands.