Ralph Lauren Consumer Perceptions
31% perceive Ralph Lauren as luxurious but without a specific defining trait
To me, Ralph Lauren is the epitome of luxury. Their products have that unique sophistication that never goes out of style.
— 49 years old non-binary business owner from Miami who loves Ralph Lauren products.
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42% of customers are satisfied with Ralph Lauren's efforts in sustainable fashion
I think they're moving in the right direction. As a parent, I want to see more brands take responsibility for the planet our kids will inherit. Ralph Lauren’s steps towards sustainability seem like a positive move.
— 31 years old male family-oriented parent from Seattle, WA
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83% of consumers view sustainability in fashion as very important
It's extremely important. As someone who promotes a conscious lifestyle, I believe fashion brands have a responsibility to lead in sustainable practices.
— 27 years old non-binary business owner from Dallas who loves Ralph Lauren products.
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81% of consumers view Ralph Lauren positively due to sustainability efforts
It actually improves my perception of the brand a lot. If they're taking realistic steps towards being eco-friendly, it aligns with my own values, and that's crucial for me as a consumer.
— 31 years old male family-oriented parent from Seattle, WA
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68% of people feel moderately connected to Ralph Lauren's brand
Quite connected. I've been wearing Ralph Lauren for decades, and it's part of my identity now. It reflects a classic taste I strive for.
— 63 years old male software engineer from Boston who loves Ralph Lauren products.
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Ralph Lauren as a host symbolizes balance, practicality, and sophistication for 62% of respondents.
It'd symbolize a lifestyle that's about quality, elegance, and self-assuredness. It's all about living with intention and appreciating the finer yet unpretentious things.
— 28 years old male healthcare worker from Chicago who loves Ralph Lauren products.
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40% of emotional responses emphasize elegance and sophistication
Well, it's because the elegance feels like a facade. It's like they're trying to maintain this image of luxury and sophistication, but behind that, their sustainability efforts are lacking. It's frustrating because it feels like they're not being honest about their impact on the environment. That's why it's unsettling.
— 44-year-old male sustainability officer from Minneapolis, MN, assessing corporate sustainability practices in the fashion sector.
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35% of respondents see the brand as a fusion of tradition and modernity.
To me, Ralph Lauren is more than just fashion. It's a representation of a balance between progress and tradition, much like my own beliefs and optimism for a better future.
— 61 years old male healthcare worker from Portland who loves Ralph Lauren products.
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Research Methodology
10 minutes AI-moderated qualitative interview
Data Collection Period
24 hours
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