Well, Reddit's user base is massive and diverse, which really influences digital culture. It's like a melting pot of ideas where trends start. But it's frustrating because sometimes the most popular stuff just doesn't resonate with my audience. It's all about upvotes and downvotes, and that can skew what becomes 'trendy'. It feels like I'm constantly playing catch-up with what's going viral there.

— 34-year-old female influencer from Las Vegas, NV, who uses Reddit to engage with followers and discuss trends in lifestyle and beauty.

The anonymity on Reddit allows for more candid discussions, which is great for raw, unfiltered content. But on the flip side, it also leads to a lot of negativity and trolling that can really derail conversations. I've seen threads about beauty products turn into a complete mess because of this. It's disheartening because it's hard to have a meaningful discussion when the atmosphere is so toxic at times.

— 34-year-old female influencer from Las Vegas, NV, who uses Reddit to engage with followers and discuss trends in lifestyle and beauty.

I think if Reddit introduced more personalized subreddits or maybe even some sort of loyalty program for active users, it could help. But then again, it might just turn into another corporate grab for data. It's a fine line, you know? I want to feel valued, not just another data point.

— 28-year-old female journalist from Washington, D.C., who monitors Reddit for news trends and participates in political discussions.

If Reddit made it easier to connect with like-minded people, or even better, introduced features that encourage civil debate, that could keep me coming back. But right now, it's just so draining to deal with the negativity. I'm loyal because I have to be for my job, not because I want to be.

— 28-year-old female journalist from Washington, D.C., who monitors Reddit for news trends and participates in political discussions.