43% of users frequently use Snapchat's ephemeral messages to stay engaged.
Well, I like how they disappear after a while. It's like, my short films are exclusive, you know? But, umm, it's annoying when I can't save them easily for my portfolio. I use them pretty often though, almost every day, to share my work. What I like most is the exclusivity, but the lack of control over them drives me up the wall.
— 22-year-old female aspiring filmmaker from Brooklyn, NY, who uses Snapchat to share short films and creative projects.