Ugh, their fare transparency? It's been a rollercoaster. Sometimes I feel like I'm getting a good deal, but other times, it feels like there are hidden fees popping out of nowhere. It's frustrating when you think you're saving money, but then extra charges sneak up on you.

— 18 years old non-binary teacher from Austin who loves Southwest Airlines products.

These policies are supposed to make you feel valued as a customer, right? But when I've had to deal with issues, like flight cancellations or delays, it feels like they're just going through the motions. It's important to me because I want to feel like I'm more than just a number to them, but lately, it's been disappointing.

— 18 years old non-binary teacher from Austin who loves Southwest Airlines products.

Imagine having a friend who's always upbeat and ready for an adventure. That's Southwest for me! They make flying fun with their friendly staff, those little snacks, and even the way they board the plane. It's like they're saying, 'Let's enjoy this journey together!'

— 39 years old non-binary content creator from Austin who loves Southwest Airlines products.

Southwest reflects my travel priorities perfectly. They prioritize affordability without compromising comfort, and that fits right into how I travel—smart, yet casually. They align with my desire for both structure and spontaneity, which is key when creating content on-the-go!

— 39 years old non-binary content creator from Austin who loves Southwest Airlines products.