I think both are important, but if I had to choose, cognitive benefits might edge out wellness slightly. My job demands so much mental energy that anything helping with focus and memory would be a game-changer. But wellness is close behind because of the stress I deal with.

— 27-year-old male software engineer from Palo Alto, CA, who desires enhanced concentration and productivity.

Personalized plans would be a game-changer. My clients have different needs, and being able to tailor supplements to their specific wellness goals would be incredibly valuable. It's exactly what I'm looking for to improve their experience.

— 39-year-old female nutritionist from New Orleans, LA, who is interested in comprehensive wellness and loyalty programs.

I think it'd be great if they offered free trials of new blends. That way, I could test them out without committing to a full purchase, especially if I'm not sure they'll help with my focus.

— 28-year-old male college student from Boston, MA, who seeks cognitive enhancements for academic success.