More than half of the customers, 57%, visit Starbucks less frequently after a price increase.
Hmm, yeah, it has affected me a bit. I used to swing by Starbucks more often, like maybe three times a week? But with the prices going up, I've cut back to maybe once or twice a week. It's not just about the money, though. I still crave that Starbucks experience, but I find myself thinking twice before I go in. Sometimes I opt for cheaper alternatives or even just make coffee at home. But when I do go, I make sure it's worth it, you know?
— 29-year-old male IT worker from Salt Lake City, UT, who values Starbucks' quality and convenience.