Atmosphere and ambiance are the most valued aspects of the Starbucks experience.
The atmosphere is a huge plus. The music, the decor, it all feels welcoming and cozy. Then there are the seasonal drinks, which I love to try and share on social media. The baristas are friendly and often remember my name and order, which makes me feel special. Plus, it's a great place to meet friends or work on my marketing projects.
— 25-year-old female marketing intern from San Diego, CA, who enjoys Starbucks seasonal drinks and posts them on social media.