Honestly, it's the exclusivity and the hype that keeps people coming back. It's like, if you don't get the latest drop, you're out of the loop. It's annoying how they play on that FOMO, but it works. People want to feel special, and Supreme does that, even if it's more trouble than it's worth sometimes.

— 22-year-old male college student from New York, NY, who frequently buys Supreme drops and loves the exclusive nature of the brand.

Limited-edition drops are the worst part. I mean, they're cool in theory, but in practice, it's just chaos. You have to set alarms, stand in lines for hours, or deal with bots and resellers online. It's not fun anymore; it's stressful. I've missed out on so many drops because of it, and it's disheartening.

— 24-year-old female retail worker from Chicago, IL, who values the community aspect of Supreme's cult following.

It's the exclusivity and the culture around Supreme. Even though it's frustrating, there's a sense of belonging when you manage to get something. It's like being part of a club. Plus, the designs are dope, and you feel like you're wearing something unique. It's hard to walk away from that.

— 22-year-old male college student from New York, NY, who frequently buys Supreme drops and loves the exclusive nature of the brand.