Consistency is the most important aspect for building trust in a loyalty program
Trust? That's a tough one. Consistency in communication, for sure. If I know I can rely on your nutritionists to give me the right advice every time, that would build trust. Also, seeing real, tangible health improvements in my dog would go a long way. And of course, transparency about ingredients and sourcing would help too.
— 41-year-old male accountant from Dallas, TX, who owns a 8-year-old Bulldog and seeks sustainable and healthy pet food options.