Quality matches and customer service are top loyalty increasing factors
I think if Tinder focused more on quality matches rather than just quantity, that would be a big deal. Like, if they used better algorithms to match people based on more than just looks or a short bio. Also, if they had better privacy controls. It's a bit creepy how much they seem to know about you. And, yeah, those exclusive events would definitely make me more loyal.
— 22-year-old male university student from Boston, MA, who prefers exclusive event access on Tinder.