88% of respondents highlight Under Armour's strong performance attributes
Comparing Under Armour to other brands, I'd say they're pretty competitive, especially in terms of innovation and style. Brands like Nike and Adidas have a stronger presence and wider range, but Under Armour holds its own with specialized products like their compression wear and heat gear. They could, however, improve in offering more options for women's sportswear.
— 29-year-old female cyclist from Denver, CO, looking for reliable and trusted sportswear brands.