Collaboration opportunities and interactive features are the most valued for increasing loyalty
I think if VSCO could have more direct ways to collaborate with other creators, that would be incredible. Like, maybe a feature where you can start a project with someone else directly in the app, or even host live editing sessions where we can learn from each other in real-time. It's a bit scary to put yourself out there, but the thought of working with others to create something amazing is really motivating. Also, more personalized feedback on my posts from the community would make me feel more connected and valued. It's all about building that sense of belonging, you know?
— 27-year-old female aspiring influencer from Los Angeles, CA, passionate about creating curated visual content.