Oh, man, I really appreciate Wendy's commitment to fresh ingredients. Whenever I grab a burger there, it feels like it's just been made, you know? The lettuce is crisp, the tomatoes are juicy, and the meat tastes fresh off the grill. It's a big part of why I keep going back.

— 24-year-old male fast-food enthusiast from Miami, FL, who often eats at various chains, including Wendy's.

They need to focus on sourcing higher quality ingredients, maybe even partnering with local farms like we do at our food truck. It's about time they step up their game. I've seen other chains doing it successfully, so why not Wendy's?

— 39-year-old female food truck owner from New Orleans, LA, studying chain restaurants' brand strategies.

Wendy's social media is pretty wild, man. They're always roasting other brands and keeping it real with their followers. It's entertaining for sure. I remember this one time they had this epic comeback to a competitor, and it went viral. That's the kind of stuff that makes me check their page now and then.

— 24-year-old male fast-food enthusiast from Miami, FL, who often eats at various chains, including Wendy's.

Absolutely, I'm all in for engaging with them online. Their posts are always fun, and I've even joined in on some of their online contests and challenges.

— 24-year-old male fast-food enthusiast from Miami, FL, who often eats at various chains, including Wendy's.

If Wendy's improved their food quality and started showcasing that improvement on social media, I might be more inclined to engage. Right now, their online presence feels like a distraction from the real issues with their products.

— 29-year-old male community manager from Kansas City, MO, engaging with brands that have active online forums.

It can be entertaining, but also a bit alienating. I want to feel connected to a brand, not just amused by it. Their current tone doesn't make me feel valued as a customer.

— 39-year-old female food truck owner from New Orleans, LA, studying chain restaurants' brand strategies.

Witty, yes, but sometimes it comes off as sarcastic or even a bit arrogant. I'd like to see more warmth and sincerity in their personality. It's all about balance.

— 39-year-old female food truck owner from New Orleans, LA, studying chain restaurants' brand strategies.

I think they're doing pretty well, but maybe they could be a bit more inclusive in their humor. You know, reach out to different demographics. Also, if they could showcase their community involvement more, that would be awesome. It would show they care about more than just selling burgers.

— 24-year-old male fast-food enthusiast from Miami, FL, who often eats at various chains, including Wendy's.