Nearly half (48%) of respondents prioritize personalized offerings in loyalty programs.
For a loyalty program, I'd definitely want personalized recovery plans, like I mentioned before. But also, maybe some kind of community where I can connect with other racers, share tips, and maybe even compete in virtual challenges. That would be cool. And, of course, discounts on Whoop products or maybe even gear from other brands would be a big plus.
— 28-year-old male adventure racer from Reno, NV, focused on post-challenge recovery performance.