46% of respondents see quality-and-price-value as the main reason for perceiving e.l.f. Beauty products as affordable.
Well, it's not just the price point that makes them affordable, but also the quality you get for that price. Like, their brushes and primers are really good and last a long time, so I don't have to buy them as often. Plus, they often have sales and promotions which make it even more affordable. It's like they really understand what people like me need.
— 25-year-old Asian woman from Honolulu, HI, looking for affordable, innovative beauty solutions.